Lauren castalano
Road to Hyrox Dallas
ACSM Exercise Physiologist | M.S. Kinesiology Student | Health & Fitness Creator helping people train smarter through science-backed strength, running, and HYROX content.
About this campaign
I’m currently preparing for my first HYROX race in Dallas this November. For months I’ve been documenting every stage of training—from strength programming and running workouts to recovery, race strategy, and behind-the-scenes preparation. My audience has followed the journey week after week, making this race the culmination of months of consistent content. Unlike a single race recap, this sponsorship helps create an entire series that begins before race weekend and continues afterward. Throughout the campaign I’ll produce training videos, travel content, equipment reviews, race-day coverage, recovery content, and educational posts that show exactly what it takes to prepare for HYROX while balancing graduate school, content creation, and life on a working farm. Because I train almost entirely from my home gym, sponsors receive authentic long-term product integration rather than one-time advertisements. The race weekend also provides an opportunity for professional videography that will create high-quality content with lasting value across my social media platforms. This fall I’ll also begin my kinesiology thesis, allowing me to combine current exercise science research with my own training and continue producing educational content that helps my audience make informed decisions about their own health and fitness. This sponsorship isn’t simply supporting a race weekend—it’s supporting months of educational, engaging content that reaches millions of viewers while showcasing brands through authentic use in both training and competition.
My story
Hi! I’m Lauren, an ACSM Certified Exercise Physiologist with a Bachelor’s degree in Exercise Science and I’m currently pursuing my Master’s in Kinesiology while finishing my nursing education. My passion has always been helping people live healthier lives through evidence-based fitness, education, and preventive health. I create content that blends science with real-world application—from strength training and running to HYROX preparation, recovery, and wellness. My goal is to make complex health information easy to understand while inspiring people to move more confidently and consistently. Across Instagram and Facebook, my educational fitness videos regularly reach tens of thousands of people, with many surpassing 100,000 views. I believe authenticity is what resonates most, so I only partner with brands that align with my values and that I genuinely use or believe can improve people’s health and performance. Long-term, I’m building a career that combines exercise science, kinesiology, and healthcare to educate others through both clinical practice and digital media. Whether I’m testing a new recovery tool, documenting my HYROX journey, or sharing practical fitness advice, my mission is simple: help people make informed decisions that lead to healthier, stronger lives.
Where the money goes
- Registration$200
- Travel$1,650
- Equipment$500
- Videography and content production$900
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